News

Gareth Hooper, Chief Information Officer of Sunrider® International, was recently featured in the DSA Direct Talks Webinar “The E-Commerce Shift: Aligning Sales, Marketing & Tech for Growth,” which explored what it truly takes to succeed in today’s rapidly evolving e-commerce landscape. Interviewed by GOBI Insights CEO Colt Passy and DSA CEO Dave Grimaldi, Hooper offered a grounded perspective on digital transformation that cuts through the hype.

“Digital transformation isn’t about chasing the next big trend,” Hooper shared. “It’s about aligning your teams, your platforms, and your priorities. That’s where the real business impact happens.”

As many companies rush to implement flashy, disconnected technologies, Hooper emphasized the importance of strategy, cross-functional collaboration, and clarity. The discussion focused on how direct selling companies can move from siloed decision-making to integrated execution—avoiding common pitfalls while creating stronger alignment between IT, sales, marketing, and operations.

The session highlighted Sunrider’s commitment to building technology that serves the field—not overwhelms it—and reinforced Hooper’s reputation as one of the industry’s most thoughtful and innovative tech leaders. Watch the full webinar here.